MSNBC, Comcast and Versant
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Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.
MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,
Versant is on track to be spun out from Comcast before the end of 2025, Lazarus confirmed. The assets held by the new company generated about $7 billion in revenue last year.
Versant president Matt Hong spoke with CNBC's Alex Sherman about the future of Golf Channel and a landmark USGA deal.
MSNBC's proposed name and logo change isn't quite landing, especially on the Internet. See what netizens are saying about the rebrand.
MSNBC's new name, 'MS NOW,' was mocked on social media on Monday as the branding change was compared to several failed computer software products.
As NBCUniversal spins off its cable holdings, MSNBC is rebranding without the rainbow Peacock. When MSNBC spins off from NBCUniversal (NBCU) by the end of the year to become an independent company, it will have a new name and logo.
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