One of the largest retailers in the region, Centrepoint, which had positioned itself as Four Great Brands…One Destination has taken a strategic decision to change its brand image to Family. Fashion.

<p>Lebanese media planners crawl towards the multiscreen world of brand building Since the revolutionary invention of the Internet, media channels have been changing year after year, urging agencies ...

“We live in an amazing world and we waste it on the crappiest generation of spoiled idiots; everything is amazing and nobody is happy.” That’s a pretty harsh judgment by Mexican-American comedian ...

Communicate chats with International Advertising Association’s (IAA) UAE chapter President, Hani Ghorayeb for an insider’s perspective on the local talent pool as well as what initiatives he believes ...

The Michael Page salary and skills guide provides an overview of market and employment trends, including observations such as job seekers’ sentiments, while also highlighting salary trends per role ...

Sami Joost, Head of Communications / Public Affairs, Science & Sustainability (PASS) at Bayer Middle East, explains how the company builds trust through communications. What kind of communications ...

Last week, sports brand Adidas launched the world’s first-ever liquid billboard, for the launch of the brand’s burkini swimwear collection. The campaign was conceptualized by HAVAS Middle East as a ...