Hakuhodo Vietnam's copywriter once dreamed of serving tea at 30,000 feet, collecting stories from every corner of the globe.

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and ...

Cannes Lions International Festival of Creativity has responded to criticism from Zaid Al-Qassab, former chief marketing ...

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads ...

Creativity at this year’s Cannes Lions was a study in contrasts. AI was everywhere the eye could see… at the centre of the tent, in panels, in yacht briefings, in conversations. But its relentless ...

It’s the difference between number one [holding company] or number five. You better be number one or a close number two because number four or five is going to get crushed. Now, at 99 on that list, ...

Although the data revealed that complexity is inescapable, as communicators, the way to manoeuvre around these complexities is vital. From the proliferation of AI and digital channels to shifting ...

Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC, celebrating the city’s heritage and ...