If It Ain’t Broke, Don’t Flix It When Netflix introduced its in-house ad tech on stage at AdExchanger’s CTV Connect event in ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...

Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward.

Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver TV advertising, across both traditional and ...

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, ...

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the ...

If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and ...

French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding ...

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On ...

Honey, can you get the door? Our Symbiosys is here.” On Wednesday, DoorDash announced its acquisition of Symbiosys, a retail ...

On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...