This is an existential challenge for data and analytics leaders, given that 90% of them said that in the last 12 to 18 months using data to prove the value and outcomes of business initiatives has ...
Hershey Bolsters Go-To-Market Strategy: Investments in Demand Planning, Consumer Insights, and Media
The company has continued work to improve its go-to-market strategies, from adjusting formulations to overhauling packaging to rewiring how it reaches consumers across a variety of channels. Using its ...
The transaction comes at a time when Tapestry said the Stuart Weitzman brand had challenged financial results for the company during the latest earnings report, which showed net sales decreasing 16% ...
Even before a product idea emerges, consumer goods companies are using artificial intelligence to scan shopper behavior and internal data to identify potential concepts and formulations. “AI-led ...
The company is also introducing a new chief supply chain officer role, replacing the chief operations officer position as Liz O’Neill retires after 12 years with Levi’s. The new role will help ...
On the growth front, 33% of those surveyed have rolled out AI-based personalized marketing systems, and 35% have done so with AI consumer service and chatbots. Constellation Brands applied such a ...
No risk, no reward. When it comes to generative AI, much of the industry is enveloped in experimentation; however, operationalizing a methodology around this experimentation is what can help CPGs ...
Running a yard with manual processes leads to delays and errors. Driver check-ins take an average of 4 minutes, data entry lags by 12+ hours, and inventory errors reach 9%. That slows everything down.
Additionally, with size scaling, Fabletics expects to conduct low-level, detailed analysis at appropriate intervals to get the right sizes to each location while decreasing excess, fringe-sized ...
Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy. Mindful ...
The Estée Lauder Companies is undergoing a leadership reorganization, including a new structure for its executive team to simplify operations across the business to better serve consumers, according ...
Colgate-Palmolive is among the many consumer goods companies keeping an eye on trade discussions as potential tariffs loom on the horizon. The Procter & Gamble Company is using automation technology ...
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