The campaign combines a mix of live action direction, generative visuals and large-scale personalisation to introduce the new ...

VIOOH's Jem Djemal makes the case for why programmatic DOOH should be adopted by more advertisers in the Middle East.

Annalect UAE’s Dr. Hoda Daou shares her take on the hype of data monetisation, delivering real value and the ‘gold rush’ of ...

Dentsu has launched its sports analytics division in the Middle East and North Africa (MENA), as part of a continued effort ...

Current Global has been appointed strategic public relations agency for Dubai Airports, to support with media engagement and integrated campaigns.

Hattan Asim joins Haus of Hendricks as Producer of Videography to meet growing demand for visually compelling and ...

Fusion5’s Fadi Sader shares why marketing strategies need a system, not a show. Goodbye funnels. Hello feedback loops.

The campaign combines a mix of live action direction, generative visuals and large-scale personalisation to introduce the new ...

Cannes is more than panels and parties. It’s where creativity walks beside you,” writes Moving Walls' Srikanth Ramachandran.

What does it take to connect with the next generation of consumers? One Gen Z voice explains why brands are still getting it ...

As part of its partnership, Accor launched Roland-Garros themed suites – an initiative within a broader brand immersion ...

Samsung Electronics MENA's Omar Saheb explains why marketers need to rethink visibility strategies on search engines in the ...