SCHEELS, Mayfair Mall and Wauwatosa

SCHEELS to Open Mega Store at Wauwatosa's Mayfair Mall in 2027, Bringing Jobs and Entertainment
SCHEELS will open a new store in Mayfair Mall, Wauwatosa, in spring 2027, aiming to be a major entertainment hub and employer.
SCHEELS announces massive 210,000-square-foot store at Mayfair Mall in Wauwatosa
WAUWATOSA, Wis. —Retailer SCHEELS announced plans Friday to open a massive 210,000-square-foot store at Mayfair Mall in Wauwatosa. The location will be Wisconsin's largest all-sports store, and is set to open in Spring of 2027. It will be the state's third SCHEELS location. It will use the former Boston Store space.
Scheels sporting goods store coming to Mayfair Mall
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SCHEELS to Unveil Massive New Store in Wauwatosa's Mayfair Mall by Spring 2027, Boasting 500+ Jobs
SCHEELS to open a new store in Wauwatosa, Wisconsin, at Mayfair in spring 2027, creating over 500 jobs and revitalizing retail space.
Scheels sporting goods will bring new life to dormant Mayfair Boston Store space
Fargo-based Scheels sporting goods retailer will open a third Wisconsin store in spring 2027, this one in the former Boston Store at Mayfair Mall in Wauwatosa, the company announced Friday.
SCHEELS store coming to Wauwatosa; opens at Mayfair in spring 2027
The 210,000 sq. foot shopping destination will make its home at Mayfair after a full renovation of a vacant space.
Scheels to Open Third Store in Wisconsin in 2027
Scheels, an employee-owned retailer, announced plans to open a store in Wauwatosa, WI, in Spring 2027, joining the company’s other stores in Appleton and Eau Claire. The Wauwatosa, just west of Milwaukee, in collaboration with Brookfield Properties, will measure 210,000 square feet at Mayfair after fully renovating a vacant space.
Scheels to open store at former Boston Store space at Mayfair
North Dakota-based sporting goods retailer Scheels has signed a lease to occupy the 210,000-square-foot former Boston Store space at Mayfair Mall in
A Scheels sporting goods store is coming to Mayfair Mall in former Boston Store spot
Scheels, which has locations in Appleton and Eau Clare, plans to open a larger store in 2027 in the former Boston Store location, vacant since 2018.
SCHEELS Announces New Wisconsin Store Coming Spring 2027
"SCHEELS has been serving communities in Wisconsin for the last 30 years and we're excited to expand our service into the Milwaukee metro," said SCHEELS CEO Matt Hanson. "After the success we've seen in Appleton and Eau Claire,
Destination retailer Scheels to move into former Boston Store space at Mayfair
The owner of Mayfair in Wauwatosa has signed a popular, employee-owned sporting goods retailer to fill the former Boston Store space on the south end of the mall. Scheels announce
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Scheels buys naming rights to Overland Park Soccer Complex
Thanks to $625,000 from Scheels All Sports, the Overland Park Soccer Complex will get new turf fields — and a new name. Scheels All Sports secured the naming rights for the facility, which is ...