A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

“Delta’s current and planned individualized pricing practices not only present data privacy concerns, but will also likely ...

Sen. Ruben Gallego joins "The Takeout" to discuss Delta's use of artificial intelligence to set ticket prices, the ongoing ...

In a press release, Reps. Greg Casar (D-Texas) and Rashida Tlaib (D-Mich.) announced the Stop AI Price Gouging and Wage ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

The technology uses interest in specific routes and flights, flight time and date, customer demand, the price of jet fuel.

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.