Influencers driving travel viral Halfway through 2024, TikTok data insights shared that the increasingly popular social media app saw a 410% increase in travel content views from 2021 to 2024.

Six current and former TikTok and ByteDance employees said staff can pick what goes viral, per Forbes. A "heating feature" allows them to boost videos to reach more people and get more views.

The “heated” videos account for 1 to 2 percent of TikTok’s total daily video views, a large swath that carries “significant impact on overall core metrics,” Forbes wrote. Read Next ...

TikTok and ByteDance employees regularly engage in “heating,” a manual push that ensures specific videos “achieve a certain number of video views,” according to six sources and documents ...

The song first garnered traction on the app back in 2021, when a video of someone parodying Rodrigo’s music video went viral. Soon, thousands of people were posting their own versions of the video.

TikTok is also now a conversation starter in healthcare, with countless physicians and nurses deemed influencers – and plenty of average people discussing their experiences with health, mental health ...

A waitress moved thousands by showing how she used her hard-earned tips to buy groceries for her grandparentsThe video ...

States probe TikTok's impact on American youth 02:12. Washington — State attorneys general have launched a nationwide investigation into TikTok and its possible harmful effects on young users ...

TikTok, known as Douyin in its home market, debuted in China in September 2016 as a short-form video sharing platform, primarily for lip-syncing and dancing videos, but became the most downloaded ...

TikTok videos’ brevity only adds to this problem; the short, headline-grabbing content that goes the most viral is largely devoid of context and nuance, seemingly designed to distract and anger ...

A South African woman shocked TikTok users with a powerful transformation video showing how her appearance changed after ...

A South African nurse’s joyful praise and worship moment at George Mukhari Hospital went viral, warming hearts across TikTok ...