Chase and Southwest Airlines have refreshed personal and business Rapid Rewards cards, raising annual fees while adding bag, seating and boarding perks. These changes are tied to Southwest's move to assigned seating and paid bags and are accompanied by a limited-time 100,000-point sign-up bonus for personal Rapid Rewards cards.

Southwest Airlines hiked annual fees on its credit cards, but also announced a host of new benefits and other changes.

Starting July 24, 2025, Chase and Southwest Airlines are rolling out a series of significant changes to the Southwest Rapid Rewards® credit cards—part of a broader effort to align the credit card experience with Southwest’s evolving customer journey.