Public relations practitioners constantly confront pressures to bend or twist the truth. For example, if a warehouse burns down, it could be tempting to make it seem like a minor incident, when in ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

09 November 2009 Istanbul - Turkish President Abdullah Gul described Syrian-Turkish relationship as an example to be followed in cooperation, solidarity and good neighborly relations, indicating to ...

SMS marketing is one of the most effective ways to communicate with customers, boasting high engagement and conversion rates. It’s also more cost-efficient and personal than many other marketing ...

Here are four simple ways you can use public relations to enhance your sales—and track it. 1. Build qualified traffic through social media Share the great coverage you've achieved: Highlight it in ...

Includes bibliographical references (p. [171]-178) and index Preface -- Part I : Mastering the basics. The importance of public relations : Case: UPS faces losses in Teamster's union strike ; What is ...

As India opens its presidential properties to the public, it follows global examples The move likely to build a closer connection between the highest office in the land and the people it represents.

What Is Public Relations Promotion Strategy?. Whether you are cleaning up a tarnished image or launching a campaign, the steps you take to form a public relations promotion strategy will likely be ...

Bachelor of Arts in Advertising and Public Relations Advertising and Public Relations majors take 47 hours of required communication courses as well as 12 hours of business courses. Degree ...

Launch of Gen2050, a structured accelerated programme to drive youth action in the area of social sustainability with an engagement series on key social issues Avails opportunities for youths from all ...

To that end, it’s evident that there is measurable value to be created by unifying marketing, communications and public affairs activities under a single leader, thereby unlocking efficiencies ...