Seifert’s involvement with volleyball continues today. She helps coordinate the CYO program for Sacred Heart Church in North ...

By Edwin S. Kwame KOGE Imagine waking up to find your university’s name changed – its history rewritten, its brand identity reset. No consultation. Just a press release.What’s in a name? For public ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Here are four simple ways you can use public relations to enhance your sales—and track it. 1. Build qualified traffic through social media Share the great coverage you've achieved: Highlight it in ...

Public relations has to do with the total communications of an organisation; it is, therefore, more extensive and comprehensive than advertising.

Ai In Public Relations: The article discusses AI's impact on Public Relations. AI enhances efficiency but human intuition remains vital. The digital landscape shifts towards authenticity and ...

From copywriting to crisis management, public relations can make or break an organization. With long-term success heavily reliant on positive public perception, creativity and strategy are at the ...

Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.

And that meansimproved opportunities for using public relations as a bigger partof your marketing mix. PR is an excellent tool because it gives youexposure you don’t have to pay for directly.

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story.