The Future Of B2B Tech Marketing: Moving From Awareness To Influence
The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...
Florida settles with e-cigarette company JUUL for $79 million over youth marketing
Florida has reached a $79 million settlement with Juul Labs after a lawsuit alleging that the electronic-cigarette company ...
3 Ways AI Can Create More Tailored Marketing Strategies for Retail Brands
Personalized marketing at scale used to be impossible. With AI, it’s become a reality. Thanks to AI, I’ve become a more ...
New To Marketing And Communications? 19 Tips To Help You Succeed
The guidance new hires receive in their first few months can shape their approach to messaging, strategy and collaboration ...
Emotive marketing for sustainable consumption: Study tests effects of social media posts on valuation of chocolate
Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...
Seattle startup vets launch new company to rethink marketing for spas and beauty brands
Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...
Making smarter marketing moves: Data-driven decision making in marketing campaigns for public mining companies
Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.
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Typeface Introduces the New AI-Native Content Lifecycle, Powered by Deeply Specialized Marketing Agents and Dynamic Brand Hub
Typeface today announced the launch of a new Marketing AI Platform to reimagine the entire content lifecycle with a suite of ...
‘Lovebombing’: Expert says brands aren’t just marketing. They’re priming you to be in a cult
As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...
Guy Galboiz Marketing Firm Revolutionizes Digital Marketing with AI-Powered Framework to Maximize Efficiency and Results
Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...
GoDaddy Websites + Marketing Website Builder
GoDaddy Websites + Marketing has three paid tiers designed to appeal to people with varying hosting requirements. All plans ...
Mapping Digital Marketing KPIs To Business Outcomes
KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.