One airline decided to inspire potential customers to join its loyalty program with a clever offer to receive one million ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

AI-driven assistants like ChatGPT and Gemini have completely shifted how people find information. Instead of relying on ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

Discover how top pediatric health systems prioritize human connection through authentic storytelling and compassionate branding, as told to Becker's.

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

The No. 5 seed Marquette (22-9) and No. 4 seed Xavier (21-10, 13-7 Big East) will meet in the quarterfinals of the Big East ...

Following an extensive and competitive three-stage selection process, The Marketing Academy Australia has unveiled the 30 ...

The Duke Blue Devils will open up the 2025 ACC Tournament on Thursday when they take on the Georgia Tech Yellow Jackets.

ADWEEK spoke to chief marketing officer and newly appointed president Jackie Jantos about the brand's strategy in an era of ...

The latest marketing campaign launches a week before the college basketball tournament, tapping into a growing market for ...

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.