photographing it on a model, and flipping it for giant markups. It’s not against Depop’s seller policies and her page shows dozens of sales, suggesting it’s been going well so far.

This as-told-to essay is based on a transcribed conversation with Danielle Mass, a 25-year-old founder from London, about starting a Depop shop. It has been edited for length and clarity.

Fashion for an eco-conscious cohort The fashion industry has been slow to integrate sustainability practices into production and retailing, leaving a gap for disruptive new redistribution models to ...