Suns' Kevin Durant Hypes Unrivaled Basketball in League's Debut: 'I Love the Concept'
It sounds like Kevin Durant took advantage of the Phoenix Suns' day off to watch Unrivaled's first night of competition.
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Investors are reportedly trying to create a rival league to the NBA, but they're facing an uphill battle
The concept, on the surface ... How on Earth could a new basketball league attract enough interest to justify a $5 billion investment? The easy comparison here would be LIV Golf.
PIF among partners backing $5 billion basketball league spanning Asia and Europe
A group of investors are looking to create a basketball league that will span Asia and Europe to one day rival the NBA, with ...