Apple’s got it completely backward: Apple should kill Vision Pro 2 and pour more resources into its smart glasses project.

Apple’s Vision Pro headset hit store shelves. Looking at it today, there’s one key thing the company must do to set it back ...

Apple is scrapping an ambitious AR glasses project. What does it mean for the future of the Apple Vision Pro and VR at Apple?

Apple’s $3,500 Vision Pro sounds like a bargain compared to the price of a fresh, medical-grade cadaver. (A body alone can be ...

Late last year, Apple reportedly scaled back the production of its headset amid tepid demand. It's only been a year since its release, so it'd be premature to sound alarm bells just yet, but clearly, ...

But back to the Apple Vision Pro’s $3500+ price. In the piece, Susan Prescott provides a particularly interesting remark about the cost of AVP: “Obviously, it’s a V1 product, and the price, for now, ...

Did you know that Apple provides a discount to veterans and military members? Apple Vision Pro has finally been ...

It's been a wild year for Apple Vision Pro, if slow, and it's time for Apple to step up and prove it's the future and drive ...

Apple Vision Pro's price and weight are of no concern to doctors in the operating room, as the spatial computing platform ...

The Apple Vision Pro is one of a few recent mis-steps for Apple. After the canceled Apple Car project, the Vision Pro ...

The new M4 MacBook Air is coming “ relatively soon ” and for Apple, it may not be soon enough. It’s not that there’s anything ...

Apple Vision Pro provides an opportunity to explore broader strategies that any business can apply when introducing ...