“Southwest open seating is the ultimate expression of its founding ethos: to make air travel affordable and accessible for everyone.”—Official Southwest Airlines statement, as part of the airline’s 50th anniversary commemoration.

Passengers aboard a Southwest Airline jet that took a dramatic plunge to avoid an oncoming aircraft were told by the pilot that they nearly struck another plane before landing safely in Las Vegas. The Boeing 737 jet dropped hundreds of feet in a little over 30 seconds during a flight on Friday,

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Flight 1496 was headed to Las Vegas when it received an onboard alert that another aircraft was in the vicinity, according to the FAA.

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.

Southwest Airlines has announced a major change coming to its current seating system. The Texas-based airline previously had a “pick any seat” policy, allowing customers to purchase tickets in different boarding groups by selecting where they wanted to sit upon boarding the plane.

Passengers on a Southwest Airlines jet described a jarring drop on a flight from Hollywood Burbank Airport to Las Vegas that injured two flight attendants.

Chase and Southwest Airlines have refreshed personal and business Rapid Rewards cards, raising annual fees while adding bag, seating and boarding perks. These changes are tied to Southwest's move to assigned seating and paid bags and are accompanied by a limited-time 100,000-point sign-up bonus for personal Rapid Rewards cards.