Sainsbury’s, Aldi and M&S Food are all strong contenders in the Christmas ad race, with M&S clothing and home coming in as ...

From Burberry admitting its marketing errors to the realisation of the AI revolution, it’s been a busy week. Here is my take.

Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...

John Lewis put its products, flagship store and a family focus at the heart of its Christmas ad, which has seen its best ...

As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...

While it may seem that working in partnership with AI would lead people to be even more efficient - behavioural science tells ...

It’s one thing to invest in AI capabilities for your brand and products – it’s another thing entirely to market them in a way ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

The heritage luxury brand says it is heading back to its “original purpose and values” to regain market share.

Continuing to invest in its brands has paid off for Premier Foods, which is seeing signs shoppers are willing to pay a ...

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...

O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.