News

Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...
ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...
Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.
Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.
Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.
Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...
Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...
Once one of the leading search and social marketing platforms, Marin Software announces its plan of dissolution and ...
The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...