US skincare company Annmarie relied on blog content to drive the majority of traffic into the sales funnel, but after a ...

Organic Basics sought to expand into the US market by targeting Gen Z. They partnered with Nest Commerce to develop a ...

Marketers target AI skills as they crystallise AI strategies in pursuit of process innovation, whilst also valuing brand and ...

The audience shift towards consuming streamed and on-demand content over broadcast media shows no signs of stopping. How will ...

How will online shopping evolve in the year ahead? We ask the likes of Shopify and Eagle Eye to share their thoughts on retailer tech and strategy. Look back to Black Friday 2024 and you’ll see ...

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take. Social commerce that’s truly native to a platform felt for a ...

We spoke to five experts with their finger on the pulse of learning and development to find out what they see ahead in 2025. Marketers are frequently required to master new skillsets and tools to ...

We don’t always cover the world of agency strategy in our digital trends and predictions for the year ahead, but there’s a lot going on in that world at the moment. Size has been slipping away from ...

Only last month, Ebiquity and the WFA produced a report suggesting a shift in marketing budgets towards performance, driven by retail media and CTV. The consensus seemed to be that marketers are being ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers early peak season predictions, the cross-border ...

As 2024 draws to a close, B2B marketers are looking ahead to the next year and considering how they will make their businesses stand out from the crowd. While B2B may have a (deserved?) reputation for ...

Claudia Struzzo is Managing Partner of Strategy and Marketing at data and technology consulting agency PM Dragonfly, and has previously held client-side roles at Kingfisher, Selfridges Group and Ikea.