News

Apple's Real AI Crisis Isn't Siri, But the Talent It's Losing to Rivals
Apple has hemorrhaged around a dozen artificial intelligence staff to rivals since January, making it one of the prime ...
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Apple's AI Plans are Quiet but Ambitious
Overview Apple plans to re-establish its dominance by building a proprietary search engine.Apple partners with OpenAI to ...
I come to bury Siri, not to praise it
Actually, without Siri — even with is flaws — would the public have been as welcoming to the likes of ChatGPT and others when ...
With Just 4 Words, Tim Cook Reset Apple’s AI Narrative and Reminded Everyone Why You Shouldn’t Count Them Out
Apple wants to remind everyone that it’s just running the same play as it always has.
Could Apple create an AI search engine to rival Gemini and ChatGPT? Here's how it could succeed
On Sunday, Bloomberg's Mark Gurman reported in the Power On newsletter that Apple's recently-assembled Answers, Knowledge, ...
Apple CEO Tim Cook Calls AI ‘Bigger Than the Internet’ in Rare All-Hands Meeting
In a global all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit to what ...
Apple might be building its own AI ‘answer engine’
Apple has formed a new team to build a ChatGPT-like app, according to Bloomberg’s Mark Gurman.
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Apple’s Next Big AI Project May Be an ‘Answers’ Search Tool
While Apple works feverishly to deliver the more personalized Siri that it promised for iOS 18, rumors have been swirling ...
Apple's bid to close the AI gap could be hampered by AI brain drain
After the loss of about a dozen AI engineers, developing Apple Intelligence features and shipping that improved Siri in 2026 ...