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Nike, Adidas and Tennessee
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The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...
After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10 ...
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Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era
Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.
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