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Utah NHL team picks Mammoth as permanent name: How we got here, what jerseys looks like
Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the organization announced Wednesday, following a 13-month process that included four rounds of fan voting and more than 850,000 ballots cast.
How to make Utah Mammoth games the best experience in the NHL
The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty cups, massive mammoth statues and a mammoth-shaped tunnel for the players to skate out of (similar to what a number of teams do with their own twists).
The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...
NHL commissioner Gary Bettman spoke at a press conference inside the Delta Center on Wednesday, where, among many other ...
With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...
Mammoth replaces the inaugural season placeholder name Utah Hockey Club, which was also one of the three finalists.
Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...
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In addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo features the side ...
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