Michelle Young of Untapped New York. The M42 Secret Basement at Grand Central Terminal Hidden thirteen stories under Grand ...

In recent months, Grand Central Terminal's Vanderbilt Hall has been transformed into a pseudo-performance space to promote some of the most anticipated TV shows—Earlier this year, a Severance ...

The “Severance” pop-up event at Grand Central Station on Jan. 15. Marion Curtis/StarPix for Apple TV+/Shutterstock Walken, 81, has also been MIA from the post-season press tour.

It follows a series of other stunts and pop-ups with the "Severance" cast. The star-studded cast appeared for a pop-up in New York's Grand Central Terminal in January ahead of the show's season 2 ...

How good is the Severance marketing? First, there was the Grand Central Terminal pop-up with stars Adam Scott, Britt Lower, Zach Cherry, Patricia Arquette, and Tramell Tillman trapped in a see ...

In a first of its kind promotion for Apple TV+, the cast of "Severance" appeared in character, working in a pop-up glass office at Grand Central Terminal.

Credit: Marion Curtis / StarPix for Apple TV+ A marketing stunt for AppleTV+'s Severance Season 2 shook up New York City's Grand Central Terminal on Jan. 14. And I witnessed it in all its surreal ...

Staged in New York City’s Grand Central Terminal, several employees with Lumon desks and computers can be seen working inside a glass cube branded with Severance’s January 17 return date and ...

The Grand Central pop-up has attracted quite a bit of attention, including one tweet with almost 200,000 likes that reads, “performance art for marketing. television is so back.” ...

SEE ALSO: I went to the 'Severance' pop-up in Grand Central Station. It was wild. That's because the season premiere, titled "Hello, Ms. Cobel," throws a lot at viewers.

Praise Kier for this marketing stunt. A marketing stunt for AppleTV+'s Severance Season 2 shook up New York City's Grand Central Terminal on Jan. 14. And I witnessed it in all its surreal glory.