Frontier Airlines is taking aim at Southwest (LUV) with a new promotion offering a free checked and free seat selection.

Some airlines are walking away from what travelers love, but we're running towards it,” said Barry Biffle, president and CEO ...

Frontier pounced on free bags as a winning value proposition after Southwest Airlines dropped its “two bags free” ...

Frontier Airlines on Tuesday unveiled a free bag check promotion in a dig at Southwest, exactly one week after the rival budget carrier ended its own decades-old policy.

Frontier Airlines took a dig at Southwest by offering newer amenities for travelers as it ushered in its so-called "New ...

Budget carrier Frontier Airlines will offer free checked bags and assigned seating for a limited period after rival Southwest ended the benefits.

Frontier's summer free bag promotion starts the same day Southwest will end its famous policy.

Frontier Airlines says it is adding rewards perks, low ticket prices for 2025 summer season. How to get the deals this year.

Frontier Airlines announced new product and service enhancements, including free bags, upgraded seating options, and unlimited companion travel, contrasting with Southwest Airlines' recent decision to ...

The offer comes after Southwest announced last week that it would end its long-standing two-free checked bags policy for most passengers. The move is one of several major changes at the airline, from ...

Frontier is vying for Southwest customers after the Dallas-based carrier decided to scrap its “two bags fly free” policy.

The moves by Frontier ( ULCC) are part of a strategy to position itself as a customer-centric alternative, inviting travelers to "divorce" their old airlines and experience a fresh start with more ...