While PR’s long-term impact is undeniable, short-term, quantifiable metrics like sales and revenue are often prioritized over ...

PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

Most public relations professionals feel confident about the value they've been providing during COVID-19 but are also grappling with more burnout and stress because of the pandemic, according to ...

Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...