Perseverance helps you keep from giving up; a strategic mindset helps you refine and adapt your approach as you work to ...

Only a true marketer like Jobs could somehow manage to find two words that described his philosophy on life. Those words -- think different -- became the mantra, as well as the company's ...

Steve Jobs was skilled at many things--technology, marketing, and managing just for starters. But while his talents could be attributed to many factors, one that surely played a role in his ...

If there were an epitaph that perfectly describes Steve Jobs' life on earth, it is one that he helped craft himself for the iconic "Think Different" Apple advertising campaign. "Here's to the ...

What if instead of battling his cancer with what biographer Walter Isaacson called "roots and vegetables" Jobs had followed conventional medical practice instead?

I despised Steve Jobs and Apple for the balance of my career. And yet it is a testament to his life that he was even able to make someone like me Think Differently.

Steve was comfortable with leaps of faith. He urged us to “think different,” and in the process he fundamentally changed the way we thought about technology.

Late Apple co-founder Steve Jobs' first reaction to the "Think Different" ad campaign was less than welcoming, calling it "crap" before ultimately changing his mind and running the now iconic series.

Apple reportedly won't OK Steve Jobs-themed offerings for its App Store, and the mobile world is a gloomier place because of that.

One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the world he claimed that Apple represented, the "Think different" world of ...