One-handed push-up on an Old Spice deodorant—crazy!

This spring, legacy brands jumped on board. Since the start of this year, Secret, Dove, Old Spice and Native have launched whole-body deodorants which consumers can apply as sticks, sprays and creams.

Old Spice, a deodorant brand, used a game to promote its product to young men aged 14 - 29 in Romania. The male deodorant category is extremely competitive with multiple brands vying for attention.

Old Spice, the iconic brand known for its fresh scents and effective grooming products, unwraps a limited-edition Holidudes collection in two holiday scents – Snickerdudel and Lumbersnack – both ...