So Riegg and Bela Bajaria, another longtime TV executive who joined Netflix around the same time and is now its chief content officer, began making the case around Netflix for why it should invest in the tech required to make live content work.

If you believe in omens, Netflix appeared to be in for a very long day on Wednesday. As the streaming giant began its NFL pregame show prior to airing the Kansas City Chiefs’ 29-10 blowout over the Pittsburgh Steelers,

Netflix’s rookie start as an NFL media partner — so far — hasn’t drawn any flags. The streamer’s first Christmas Day game, Kansas City Chiefs vs. Pittsburgh Steelers, commenced at 1 p.m. ET, following two hours of pregame coverage.