In a packed Las Vegas arena, Nvidia founder Jensen Huang stood on stage and marveled over the crisp real-time computer graphics displayed on the screen behind him. He watched as a dark-haired woman walked through ornate gilded double doors and took in the rays of light that poured in through stained glass windows.

CEO Jensen Huang laid out how the world's second-most valuable firm is bringing technology that powers its lucrative data center AI chips to consumer PCs and laptops.

It’s game on time for Nvidia graphics card enthusiasts. Despite the focus on the company’s AI data center products the past year, the chip maker is still releasing its latest processor technologies to boost the PC gaming experiences for consumers.

Nvidia Corp. Chief Executive Officer Jensen Huang announced a raft of new chips, software and services, aiming to stay at the forefront of artificial intelligence computing.

The boss of US computer chip giant Nvidia has unveiled the firm's next-generation of gaming chips, known as the RTX 50-series. The announcement was part of Jensen Huang's keynote address at CES, an annual technology show in Las Vegas.