In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it ...

The TishTash Group now includes several key divisions which strengthen its direct-to-consumer engagement strategy ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

Marketing leaders embrace AI search, tracking crawlers and snippets, while concerns over privacy and innovation persist.

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and PGA.

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...