The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of National Advertisers (ANA). This collaboration will bring ...

Algorithms are rewriting the marketing playbook. Nearly 60% of global advertising investments are already influenced by ...

Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand which strategies drive results. This article tackles the key differences between each ...

Analytic Edge (a C5i company), a leading provider of marketing and sales analytics solutions, announced that it is now a certified partner in APAC for Google's Meridian Marketing Mix Modelling (MMM) ...

Ocado reports bigger basket sizes and more frequent shops, as the online retailer credits marketing’s part in “terrific year” ...

Google had made its marketing mixed modelling (MMM) platform Meridian open source, releasing it to the public along with a partner program that enable ...

Google had made its marketing mixed modelling (MMM) platform Meridian open source, releasing it to the public along with a partner program that enables advertisers to get support for its ...

DoubleVerify (DV) announced that it has entered into an agreement to acquire Rockerbox.. Rockerbox’s unified marketing measurement platform ...

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. The ...

This limitation has fueled a growing interest in marketing mix modeling (MMM). Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions ...

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