For a back story on Sanrio, the Japanese brand is home to some of the most iconic Y2K characters including Hello Kitty, My Melody, Cinnamoroll, Kuromi and Dear Daniel, all of which are featured in ...

These two new Hello Kitty and Sanrio summer merchandise collections are an absolute must-have for their fashion, cuteness, ...

In this month’s column, K!’s resident style expert Kitty dissects new collabs from Vans, DC Shoes, Fender and more. Get your Christmas lists ready… From Y2K nostalgia to Hello Kitty ...

The entire image that Sanrio shared has an almost Y2K kind of feel. The hearts and “Ken Matsudaira x Hello Kitty” text look bedazzled, likely to match the bedazzled kimono that Matsudaira is ...