Lawmakers question whether the airline’s algorithmic ticket pricing crosses the line from customized to creepy.

In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

Delta Air Lines is moving forward with a controversial change to the way it prices its tickets that has some lawmakers ...

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions about fairness while promising optimized revenue.

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...