Dell kills XPS brand

Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.
Dell kills XPS, Inspiron, Precision, and Latitude brands, reworks PC offerings
Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The devices feature a new naming convention designed
See ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro Max
Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories—Dell,
Dell kills the XPS brand
The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ‘Max.’
Dell drops long-running XPS, Inspiron, and Latitude brands
Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,
Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like that)
Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.

Dell, Pro and Laptop

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Hands On: Dell's 16 Plus 2-in-1 Says Adios to Inspiron, Hello to 'Lunar Lake'
During a CES 2025 preview, I got a feel for Dell’s big-screen 2-in-1 laptop, which keeps the mini LED touch screen while ...
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...
Dell is refreshing and rebranding all of its PCs: What all the new names mean
Dell announced its 2025 AI PC portfolio Monday, which features three new product categories under the same brand: Dell, Dell ...
Dell's New Year sale ends soon so don't miss these 4 best laptop deals I recommend
The Dell New Year sale ends this weekend so there's not a lot of time left to score one of the manufacturer's best laptop ...
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Dell introduces new PC branding: Meet the Dell, Dell Pro, and Dell Pro Max laptops
Instead, the first new consumer PCs to launch under the new naming convention will be the new Dell Plus laptops. Dell is ...
Dell dumps its PC brands to be more like Apple
On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.