The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does.

The public relations process used to be singularly dimensional–“the filter down theory”–but the future of PR is now a conglomeration, primarily focused with facilitating an ongoing ...

Public Relations PR is the discipline that you use to build the public perception of your company—its reputation. Therefore, I’ve found it’s best for an organization to define its brand ...

Align Your Public Relations, Marketing, ... Asking yourself “who” you are should lead to greater self-awareness and a concrete definition of what matters to you.

Through public relations, ... Consider this definition from the Public Relations Society of America: ... The Difference Between Marketing, Advertising, Public Relations & Sales Promotion ...