and before that I worked in marketing and public relations. I have spent my career thinking about how health decisions are like many of the decisions consumers make each day around which products to ...

Public relations should be to the marketing practitioner, an integral part of the marketing mix, and for this to be the case, the confusion as to its role, as oppose to that of advertising, needs ...

Green marketing refers to the practice of developing and advertising products based on their real or perceived environmental sustainability.

Sharing the wealth, the firm awards a $2,500 annual diversity, equity, and inclusion scholarship to a student at the City College of New York's School of Public Relations, Marketing and Advertising.

The difference between marketing, communications and public relations The truth is, all marketing communication professionals will define these functions differently depending on their own experience.

Public relations is a huge aspect of the business world that many people rarely consider. A recent study shows that public relations is just as important as marketing.

The lines between marketing, advertising and public relations are becoming more blurred by the minute. It’s common for there to be confusion over the roles that each plays, and there is often a ...