Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

INTERACTIVE’s PR Awards 2025 has been revealed, celebrating the best in PR and communications across the region. Now in its 12th year, this prestigious awards programme continues to honour outstanding ...

Planning a successful event goes far beyond logistics and schedules. It's about creating buzz, drawing the right audience and ...

With 69% of consumers trusting recommendations from influencers and their network over direct information from a brand, it’s no wonder that influencer marketing continues to dominate as ...

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

Most current executives grew up in an economy sheltered from the most destructive forms of competition. It’s time to refocus.

The hire marks a pivotal milestone for the industry and Avenue Z, creating a new role for AI Optimization leadership in the ...

At a grand signing ceremony earlier this week, Mega Matrix Inc. (NYSE American: MPU) and 9Yards Cinema Production (9Yards) ...

A few local wine industry members and organizations were honoured by their peers at the annual BC Wine Industry Recognition ...

We are all familiar with what it means to get “canceled” — it all starts with an off-color comment resurfacing from a YouTube ...

He arrived in the Alamo City in 1988 and became general manager of classical KPAC-FM, and he worked with NPR to create ...