The public relations process used to be singularly dimensional–“the filter down theory”–but the future of PR is now a conglomeration, primarily focused with facilitating an ongoing ...

A customer is more likely to buy from you if you’re connected to the community and people can put a face with the name.

Public Relations (PR) is not an easily defined practice. Don’t believe me? Go and tell your pal from high school who studied engineering in college that you are a PR specialist, then wait for ...

Align Your Public Relations, Marketing, and Sales by Asking Yourself These Four Questions. ... Define what you and your company have achieved–and skip the spin.

To the Editor: I was appalled to read “A Phantom Menace,” Mark J. Drozdowski’s ill-informed and misguided portrayal of the fields of public relations, marketing, and development (Careers ...

Public Relations PR is the discipline that you use to build the public perception of your company—its reputation. Therefore, I’ve found it’s best for an organization to define its brand ...

The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does.

NEW YORK, Sept. 13, 2017 (GLOBE NEWSWIRE) -- The rapid evolution of digital and data is causing unprecedented and revolutionary changes on communications and marketing. While CCOs and CMOs agree ...

Through public relations, ... Consider this definition from the Public Relations Society of America: ... The Difference Between Marketing, Advertising, Public Relations & Sales Promotion ...