Google's updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl ...

Google's John Mueller explains that Hreflang tags act as suggestions, not directives. Learn how canonical tags impact ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the ...

Yelp’s lawsuit over Google’s dominance in local search survives dismissal, with key claims now headed toward a jury trial.

Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while ...

This guide breaks down Amazon’s IPI system and shows you how to stay in stock, dodge penalties, and protect your margins.

Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value.

Google is launching multi-day conferences called Deep Dive, designed to enable in-depth workshops on SEO topics that matter.

A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall.

After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. Read on ...