Gen Z is turning toward tradition, seeking stability and meaning. Discover what this cultural shift means for the next wave ...

Younger consumers seek relatable influencers over big names. Discover how trust, identity, and cultural relevance drive ...

Nintendo’s Switch 2 unlocks cross-industry brand opportunities by tapping into gaming’s cultural power across generations.

Discover how multicultural and Gen Z consumers are shaping trends in AI, finance, wellness, and media in the evolving 2025 ...

Most Americans remain positive or neutral on Pride campaigns, signaling continued support for brands embracing LGBTQ+ ...

It’s not just about mere visibility—it’s about values. LGBTQ+ Americans are socially conscious, community-driven, and are quick to call out anything they view as fake or inauthentic. Brands face a ...

As Gen X settles into its role as the nation’s core caretakers—juggling kids, aging parents, and careers—they’re seeking comfort, meaning, and efficiency in every aspect of their lives, especially ...

As cultural tides shift, LGBTQ+ Americans are leading a new era of self-expression, advocacy, and visibility. In 2025, this segment is driving powerful social and cultural change, demanding deeper ...