As the death toll from catastrophic flooding in the Hill Country comes into clearer view, Texas politicians, the Dallas sporting world and celebrities shared their sorrow across social media and appealed to their followers to aid the storm-battered region.

Although Kerr County was hit hardest by flooding, at least seven others have been confirmed dead in different parts of Texas. About 150 miles east of Camp Mystic, Travis County has confirmed at least four deaths, county spokesperson Hector Nieto told CBS News by phone Saturday night. Travis County includes the Texas capital city of Austin.