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Yardbarker on MSN2d

Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

What Tennessee football coach Josh Heupel said about Vols' change to Adidas

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...

Looking back at Tennessee's history with Adidas from Smokey Grey to 1998 national title

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.
WJTV Jackson on MSN3d

Tennessee announces return to adidas uniforms, apparel

The University of Tennessee’s 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Tennessee WR Mike Matthews Talks New Adidas Deal For the Volunteers

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For ...
On3 on MSN2d

Eli Drinkwitz pokes fun at major Kansas donation, Tennessee-adidas deal: ‘Lot of money out there’

Earlier this week, Kansas announced a major $300 million gift from donor David Booth. It’s believed to be one of the among ...