In a partnership aimed at promoting what it describes as 'conscious tourism,' Airbnb has signed a $1.5 million deal with Rome's Colosseum to sponsor a series of staged gladiator fights.

The ancient Roman Colosseum will be the venue of gladiator fights for the first time in two millennia under a $1.5-million sponsorship deal with Airbnb.

Airbnb is courting controversy through a deal announced earlier this week which will allow up to 16 lucky customers to travel to the Roman Colosseum and play gladiator. The property rental site is hoping to encourage “a more conscious tourism” through the $1.