When it comes to Black Friday, Amazon is taking center stage. The retail giant just announced its official Black Friday sale will begin on November 21 and run through December 2. From Dyson and Levi's to Hot Wheels and Ninja, you can expect tons of massive markdowns on your favorite name brands.

Amazon has it on sale for just $749 ahead of Black Friday, or $250 off its $999 MSRP. That's a 25% savings and a new record-low, matching the cheapest price the 8GB version saw. (The same deal was live at Best Buy for the paid tiers of its membership program on Thursday, Nov. 14; it'll be open to everyone there on Friday, Nov. 15.)