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Beyoncé, Sydney Sweeney and Jeans

I watched Beyoncé and Sydney Sweeney’s jeans ads – only one got Gen Z right

Meanwhile, American Eagle and Sydney Sweeney aimed for quirky wordplay, a joke that didn’t land, and got a PR headache. The ad, which opens with Sweeney discussing her “great genes” before revealing it’s actually about “jeans,” ignited immediate backlash. Critics accused it of evoking eugenics rhetoric and idealising white beauty standards.

Billboard on MSN · 3d

Megyn Kelly Slams Beyoncé's ‘Artificial' Levi's Campaign While Praising Sydney Sweeney's Jeans Ad

Denim aside, this isn't the first time Kelly has taken issue with Beyoncé. In June, the media personality accused the Destiny's Child alum of "playing victim" after Bey included footage of Kelly dissing her in visuals for the Cowboy Carter Tour.

WWD on MSN · 3d

Beyoncé vs. Sydney Sweeney: Are Jeans Getting Political?

A Levi’s spokesperson declined to comment Wednesday about the cultural debate that has developed from its new ads with Beyoncé, and American Eagle’s new campaign with Sweeney. Media requests to AEO and its outside public relations firm Shadow were not acknowledged.

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Social media ablaze as new Beyoncé jeans ad drops after Sydney Sweeney controversy

Social media users accused critics of having a double standard after Beyoncé's Levi's ad received praise while Sydney Sweeney ...

5don MSN

Beyoncé’s new Levi’s jeans ad has the Hive buzzing

Beyoncé might have a song titled “Levii’s Jeans,” but her connection to that particular article of clothing just got more ...

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Levi’s just dropped a Beyoncé Denim Cowboy collection, and prices start at only $45

Reimagine popular Levi's styles with a fresh cowboy twist thanks to Beyoncé’s latest collaboration. The final installment of ...

5d

Watch: Beyonce plays 'denim cowboy' in Chapter 4 of Levi's jeans ad

Beyoncé stars in Chapter 4 of her Levi's jeans ad, titled "The Denim Cowboy." It expands on previous clips "Launderette," ...

Creative Bloq on MSN2d

Beyoncé versus Sydney Sweeney: two denim ads, one dangerous divide in brand storytelling

When Beyoncé released her Levi’s campaign last year, complete with a reimagined ‘80s laundrette, a new track titled Levii’s ...

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