A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

In a press release, Reps. Greg Casar (D-Texas) and Rashida Tlaib (D-Mich.) announced the Stop AI Price Gouging and Wage ...

“Delta’s current and planned individualized pricing practices not only present data privacy concerns, but will also likely ...

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions ...

Delta is using AI to "personalize" the price you pay for airfare. Here's what that could mean for your next trip.

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.