As per the reports, an Instagram story, counted as 'ephemeral content,' costs lesser than an Instagram post which stays there forever. A post or a story with a link to the company’s page costs more.

“Mujhe zyada pata nahi, Virat Kohli ne block hi kar dia hai mujhe toh Instagram pe. Mujhe aaj tak samajh nahi aaya ki bhai ne block kyun kiya. Main toh humesha se hi… (I don't know ...