Influencers driving travel viral Halfway through 2024, TikTok data insights shared that the increasingly popular social media app saw a 410% increase in travel content views from 2021 to 2024.

Six current and former TikTok and ByteDance employees said staff can pick what goes viral, per Forbes. A "heating feature" allows them to boost videos to reach more people and get more views.

The “heated” videos account for 1 to 2 percent of TikTok’s total daily video views, a large swath that carries “significant impact on overall core metrics,” Forbes wrote. Read Next ...

TikTok and ByteDance employees regularly engage in “heating,” a manual push that ensures specific videos “achieve a certain number of video views,” according to six sources and documents ...

Junna Faylee, 21, makes anime and gaming videos for more than 9 million TikTok followers. She’s refused to sleep some nights so she could watch her phone, anxious about how viewers would respond.

A waitress moved thousands by showing how she used her hard-earned tips to buy groceries for her grandparentsThe video ...

TikTok is also now a conversation starter in healthcare, with countless physicians and nurses deemed influencers – and plenty of average people discussing their experiences with health, mental health ...

States probe TikTok's impact on American youth 02:12. Washington — State attorneys general have launched a nationwide investigation into TikTok and its possible harmful effects on young users ...

TikTok videos’ brevity only adds to this problem; the short, headline-grabbing content that goes the most viral is largely devoid of context and nuance, seemingly designed to distract and anger ...

TikTok, known as Douyin in its home market, debuted in China in September 2016 as a short-form video sharing platform, primarily for lip-syncing and dancing videos, but became the most downloaded ...

A South African woman shocked TikTok users with a powerful transformation video showing how her appearance changed after ...

A South African nurse’s joyful praise and worship moment at George Mukhari Hospital went viral, warming hearts across TikTok ...